Ready to Inspire
Hi, I’m Dr Nuur — a lecturer & a researcher focusing on the intersection of steganography, human-centric security, and user experience.
I am a Senior Lecturer at Universiti Putra Malaysia (UPM), with 1.5 years of postdoctoral research experience at University College London (UCL).

About Me
Greetings and welcome aboard! I am Dr. Nuur Alifah Roslan and you may call me Alifah. I am from Malaysia. Back in 2006, I graduated with Bachelor’s Degree in Computer Science. I soon received my Master’s Degree in Security in Computing in 2011 from Universiti Putra Malaysia (UPM). My career path revolves around the fast-paced digital universe.
My role as a website specialist at a digital marketing agency, for a year marked as my professional working experience. Apart from that, I also served as a programmer cum research assistant at Mimos Berhad for two years. I am currently serving as a Senior Lecturer at the Faculty of Computer Science and Information Technology, UPM. Involving with the industries with highlighting myself as the representative of UPM, gives me a huge opportunities in the future as for research networking and professional collaboration. While juggling with work and life, I managed to earn my PhD on 8 October 2020. I received my doctorate in Computer Security, specializing in Steganography, from UPM as well.
As of December 2024 till June 2026, I have embarked on a new academic journey as a postdoctoral researcher at University College London (UCL), where I am venturing into a new research domain which is; Human-Centric Security. This research focuses on investigating online harassment reporting mechanisms across digital platforms, with particular attention to usability, effectiveness, and the human experience. By exploring how these systems can be more inclusive, responsive, and secure, I aim to contribute to the development of safer and more supportive online environments. Therefore, my current interests besides Steganography, information hiding and multimedia security also include human centric security.
2
Academic Books
7
H-Indexed Score
10
Expert Writing
19
Journals Publication
Research Interest
01
Steganography
Focuses on next-generation information hiding techniques in adversarial digital environments, leveraging artificial intelligence to enable adaptive and intelligent embedding strategies, alongside blockchain-based mechanisms to strengthen content integrity, provenance, and tamper-evident communication across multimedia systems.
02
Human-Centric Security
Centres on privacy and trust in social media ecosystems, investigating how users engage with security and privacy mechanisms in socially driven digital platforms. The focus is on understanding behavioural and design factors that influence trust formation, privacy risks, and user decision-making in online interactions.
03
Multimedia Security
Focusing on the development of advanced protection mechanisms for digital image, audio, and video content, this research area addresses authentication, copyright protection, and resilient watermarking techniques against tampering and unauthorised redistribution. Integrating AI and blockchain to enhance security, integrity, and traceability.
Thought & Insight Sharing
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Alhamdulillah, this month marks six months since I arrived in London, United Kingdom… the land of the Queen. Only now have I found the time and emotional space to share my experience of setting foot in Europe for the very first time. The opportunity to step beyond the borders of my homeland has truly been
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Selamat petang, saya singgah disini selepas seharian bergelumang dengan pelbagai tugasan yang bertimpa-timpa. Ambil sedikit ruang masa rehat untuk berkongsi berkenaan THE BIG WHY saya pilih laluan kerjaya dalam Akademia. Mengapa kita perlukan THE BIG WHY? sebab, dari sinilah kita akan susun dan usahakan kesungguhan kita untuk capai matlamat akhir. Agak clishe~ tapi begitulah kaedahnya.
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For young scholars embarking on their research journey, building impact is not only about publishing groundbreaking findings but also ensuring that the knowledge gained from your work resonates with a wider audience, translates into actionable outcomes, and contributes to meaningful change. Here’s how you can empower yourself and others to maximize the impact of your
Get in Touch
Have research in mind for further study or just want to say hello? I’d love to hear from you.
nuuralifah<at>upm<dot>edu<dot>my
Phone
+60365712278